They are raised to get pregnant as soon as possible to get on welfare. Correct. First, the more brands jump on this bandwagon, the more they transmit a subconscious message of insincerity which leads to eroding trust. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within ANAs website(s) and on other websites and online services. I am just sick of all this CRAP being shoved down our throats. Shame on me. Clearly, this is a topic that people want to talk about. Walt Disney did not have a problem depicting masculine heroes. I really feel sorry for the kids being born today. I understand what my staff is going through; I dont have to conduct research studies. I am a gay man and i am SICK AND TIRED OF ALL THE LGBTQ BULLCRAP BEING SHOVED DOWN OUR THROATS!!! There are very few ads that are unique in some way, interesting, relatable, maybe even make me laugh and actually highlight the friggin product. Execs want to cover their asses when blacks take to social media to yell about how racist their ads are. Tell me how many national product ads meet that mix? Now dont get me wrong, I do recognize the population demographics are fast changing, but to exaggerate it like this, I feel, doesnt help matters. Would love to hear from others about this. because thats racist.. But you'd have to be Stevie Wonder not to see the forced diversity in today's TV commercials. I decided today to do some looking into finding out if anyone has made statements on line about this issue and came across your article. One of the things that concerns me most about this topic is how many brainwashed people are so eager to dismiss us the people who dare to speak out about the ridiculous mishandling of representation in advertising, entertainment, etc. So much truth here, especially in the fact that so many political, social, and religious agendas and conventional wisdom are driven by big-money corporations (Pfizer, anyone?). Political leaders on both sides of the aisle continue to enrich themselves while we pay the price, war is big money and it is used as a distraction from from the things that are usually going on right under our noses. Everything is everybodys fault except for theirs ask all the black prisoners in prison! They just walk in during broad daylight and take the hell whatever shit they want!! . What Works For Diversity And What Doesn't? Perhaps the most jarring aspect of this new definition is that it is no longer race-neutral, the author opines. can allow opinions they agree with but refuse/censor conservative opinions & perspectives they DONT agree with. (Ok, so sue me or yell at me, Im too old to care.). Also almost never see Asians either. Sadly I work for a large corporation and for self preservation reasons do not feel comfortable divulging my identity, given that todays social justice warriors will label anyone who even remotely disagrees with their world view as an -ist or a -phobe and will make it their lifes ambition to get said person fired. Lgbtq is crossing the line. I am making a mental note to avoid these products. All rights reserved. Black men have already taken over game shows; I started noticing that but it didnt bother me too much because I could tune out if I didnt like it. Even more than Limu Emu and Doug do. Hey, Im all for fairness and equity, but youre right this is out of control. As others have pointed out, its actually exacerbating racism. Its almost comical how they have seemed to disappear, when in reality its quite the opposite. Im a white senior male and a retired electrical engineer. Blm and its little followers are trying to take over the world and that will NEVER HAPPEN!! Another reader mentioned something similar. There are over 80 commercials currently airing that feature black male white females in romantic relationships. Toxic masculinity is out. This blatant punishment of white males should be illegal, as it should be to all races of people. The reaction by brands and advertisers to George Floyd and the BLM movement has been misguided, disingenuous, and, as you say, laughably transparent. Think there would be a problem? We all are being subjected to a new society. God forbid somebody appropriates the wrong thing. The contrast between todays media and the real world is truly striking. Models are, in order: Black, black, black, white, black, black, white, black, black, black. Your spot on thats whats going on with todays cancel culture propaganda.its not right to be white in our current society. Sound familiar, folks? But the people behind the ads are all for this. Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. Id like to blackball every company stuffing this crap down my throat but where would I go. News outlets? The second reason is the more we insult and lampoon strong male role models, the more our children will suffer. I gave been living in Latin America, Costa Rica, for the last 13 years. I watch CNN and MSNBC using USTVGO on my computer/big screen TV setup. Its a phenomenon known as white replacement or white erasure, and those who champion it are the very same ones who would ridicule and call racists those who point it out. The other problem is that all of these ads showing black people arent really representative of black people at all. I just press the mute button and minimize the picture in the corner of the screen until it is over. And the irony is when there are black American families that do strive to be successful or achieve affluence, they are criticized as selling out or being uncle Toms by others. Ad industry publications such as Ad Age and Adweek and Digiday cheerlead for it. As an aside, Im not sure why the above article suggests that blacks shouldnt be depicted in commercials doing white things, that they should be depicted doing black things. If you want to know the truth about how the vast majority of blacks socially interact simply watch 5-10 episodes of The First 48. For example, Sprite is popular with blacks and has been since the 90s when the companys marketing tapped into hip-hop and sports culture. To your point, I turned on Netflix the other day and literally EVERY promotional image in the suggested movies list was filled with nonwhite faces. So much for being a racist country.). Im not as well versed in Hollywood films and actors as you, but I recognize and appreciate many of your examples. Advertising is just the tip of this rather large iceberg. A person identified as white is a racist, by definition. I read that 3.9% of the US population intermarry. Thats why I encourage people to tell these companies what they think via email and their social media pages. For example, the black kids who beat up the conscientious black student at school for acting white.. Theyre all disgusting and insult my intelligence. The high-end advertising being geared towards blacks is so unrealistic! Now that you are aware, youll start to notice it yourself. Once the Romans went down that path their society began to fail. Advertising clearly misrepresents the US demographic. Thanks for reading. His point was that typically black people arent into stuff like hiking, camping, backpacking, canoeing..those kinds of pursuits. Along with blacks dominating advertisements and all the new sitcoms, they have black only cable channels, black award shows, black history month, black music appreciation month, Martin Luther King day (instead of honoring all civil rights marchers). Go to virtually any website from Ralph Lauren to Nike, to even Dale of Norway or Toyota. Spot on! Work Backward From Your Diverse Customer Base, Theres nothing better than an ad that feels authentically inclusive and nothing worse than one that feels like it was conceived by executives hoping to be on trend with diversity. find one blue eyed blonde male on tv or movies anymore. I cant stand it. Hi, Jason. I always enjoy your comments, Criswell, and this may be your best yet. . Thats a great point, WonderWoman. Brave white men fight and win wars defending freedoms but the woke in hollywood abuses that freedom and shuts them out and replaces them with blacks and asians. Where were all of these companies five years ago. I suggested it as further reading for all. I boycott all these companies with their PC bull****. That is my decision and I am very happy about it!! Check out this tweet sent by the NHL regarding the Trans Draft Tournament that just took place in Middleton, Wisconsin (about 10 miles from my old home). I am sure you are speaking tongue in cheek, Kirk, but, the world being as it is, I have to go on record as saying that I dont condone any violence. Yes and the bumbling, idiotic White male is overplayed too. I think what irks me about it is the people making the choices. As you can see, you are hardly alone. Any time you want to get together and teach Mr Fuckerburg a lesson in humility just say the word. Are they hoping they can influence black families to behave like white families? If you forced an alien to consume a years worth of American media, he would come to the conclusion that the country is about 40% black or mulatto, 25% Jewish, 25% gentile white, and 10% other (hispanic, asian, native american). Although both are paying a price for it, the losses in revenue are apparently seen merely as an investment toward the cause. I pulled him aside and told him to wait his turn and not go down until theres no kids on it. Race as a tie breaker. And lets not forget its also the guns fault. They have many corporations with their HR divisions and advertising departments all drinking the Kool-Aid. My blood pressure increases every time I (try to) shop online (Target, Marks & Spencer, etc.). Always point the finger at some one else and never accepting responsibility for their actions. And the Asian mixes. Meanwhile, teachers and politicians allow drag shows in elementary schools. Avoiding them is not racism. Just dont use the dreaded C (Christmas) word though. 5. Great post, Kallock! I started to wonder why the vast majority of mixed relationships in ads were black male-white female and not the other way around. I download free movie torrents, many 50s to 70s westerns. Retail Media Networks: A Forced Marriage or Perfect Partnership? While we are at it the advertisers can knock off the peyone, aka crooked carrot, feminine products etc. Do these people even realize theyve made straight white males one of the most discriminated-against groups in America? I am a gay man and I am sick of the LGBTQ with their crap too! It would be more accurate to describe the situation as a forced lack of diversity being stripped away over time as media companies seek larger profits. I had that same thought- and Im a white woman! No, but they see opportunities to work with the Marxists who are also only interested in their own enhancement. Occasionally there is a tan or brown-skinned person thrown in there. Since the companys announcement, I now use the Qwant or Brave search engines instead. And Id still love to whack Mark Fuckerburg with a 36 axe handle every time I see his punk-assed smug mug. The absurd overrepresentation of black people (12.4 percent of the population, remember) is the most visible problem. (Law & Order: SVU particularly.). Nope. But once again, American Marxism, Mark Levin. Thank you for calling BS on the misrepresentation and unbalanced perspective in advertising. The findings are simply not believable. In a televised production of The Nutcracker a few years ago, we saw wealthy 19th Russian couples at a ball in St. Petersburg who were interracial. What bothers me is that its not just a plethora of blacks, its an over-representation of all minorities. But the people behind it are telling you its all for a good, caring cause, so how can anyone possibly argue? If I had to sum up the answer in three words, I would have to say fear, guilt, and social justice.. At some point there will be a backlash for these companies who try to portray average Americans in a very disingenuous way. I am not a racist. But I hesitated because I wasnt 100% sure of Robs politics/social outlook. Not to get too political here, but the progressive mind-set is akin to that of a sledgehammer when instead, precision instruments are called for. (Thats what the report says, anyway. You are where you are because of him, you idiot! In Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, writer Jim Thompson cites a study that shows just how out of whack peoples perceptions are regarding the size of different populations by income, race, religion, gender identity, and more all due to the agenda-driven programming we are being force-fed on TV. Black people put the word out to lie on census to keep population % low. He seemed like a great person, but his take on women in business wasnt resounding, to say the least! Yes, I too believe this is an agenda for some, and not just in advertising, either. But Ill bet its in the top 5 for virtue signaling. Walking into stores and walking out with shopping carts full of merchandise and doing smashing grabs at high-end jewelry stores and theyre always talking about how everybody trash talks them and they dont get any respect and they still blame Whitey for keeping them down. Be loud! I think its funny imaging these losers making 6-7+ figures/yr patting themselves on the back for paying a black actor (probably less than they used to pay whites) to be in their boring commercials as if that can assuage their guilt. Send him your thoughts. Michael Harvin, Senior Manager, Global Agency Relations at American Express. History shows that the Frankfurt School started all of this cultural Marxism by taking over academia, media and entertainment. Quite a few brands have been making a point in recent years to show more natural-looking women in body-inclusive advertising. Keep watching CNN and MSNBC! I also think its ridiculous to write Pregnant People. Isnt a pregnant person a WOMAN whether she is trans or not? I dont need to tell you that we live in a hyper-politically-correct society. https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html. We are not to pay for the sins of our fathers, and absolutely no one has done more to help lift the black community out of poverty. That might seem to make sense but do you know a lot of really poor Asian people in America? They always do the slow seeping of an idea into the culture, and then, at some point, go warp-speed. But almost every day, we see videos of people brazenly walking in a store or walking up to someone on a sidewalk and just taking whatever the hell they want and walking off with it. You drive by every day and dont notice it. Of course, portraying people properly would require advertisers to have real respect for different races and cultures, and a genuine desire to give more than lip service to the prime directives of diversity and inclusivity. Plan to go the distance or dont go at all. Teaching that erotic lust and egoism is the highest achievement of mankind. For example, hire a woman to communicate about womens issues. . However selling more product is not one of the reasons they are doing it. It explains how ever since the post WW2 era our society has been led down this destructive path. I dont believe they are diverse just playing the role. Representation in advertising had already started to become untethered from reality prior to August 2014, when the Ferguson, Missouri riots erupted following the fatal shooting of Michael Brown by officer Darren Wilson. People are realizing their clientele is much more diverse, and it helps their image to represent that in their advertising. Or let me correct myselfthe race of the victim is mentioned, but not the perpetrator in those cases. The roles have changed and girls no longer need to be saved. https://en.wikipedia.org/wiki/Uncle (no picture! Yep. Television is a tool used to brainwash people to believe that certain races of people are superior to others. Again money and power for the rich was behind it money and power was behind slavery and it still is hopefully we will all get past the hate and discontent but, it wont happen by trying to force it. This must stop before it escalates beyond any controlled means. But if fitness ads over present black people some of them may say that they target them because people think that only black people are fat. https://thecrankycreative.com/jeremys-razors-commercial-the-shot-heard-round-the-ad-world/. Thank you . Thanks Madge, you nailed it. But if you are willing to stick your neck out a little further and tell them exactly whats on your mind, you might consider writing them a thoughtful email. I hope advertisers read this! The Oscars So White thing always makes me laugh the members of the Academy are complaining about the people they vote for. Blacks are way, way over represented and it has turned me off to a point where I will not purchase from these heavy handed advertisers. This is not authentic. And if it is repartitions for the past where 100% of posters were white, remember as recently as the 1980s this country was 82%+ white. . I dont even knowdont they think some black people might be offended by these commercials, like theyre being white-washed, for lack of a better term? I noticed in my travels thru the UK and Western Europe it seems people there really are into Arabs and Moroccan, Home TV Ad Reviews About Contact Hire Me for Copywriting Subscribe Privacy Policy. I can give you hundreds of examples of how demographics should work, but here are just a couple of them. Theyre starting to wonder if pushing all of these agendas might just be costing them money. I think the problem for most people comes when they perceive that brands and advertisers are purposefully using their commercials to push social and political agendas. Thank you for your comment. Its fine to be neutral. Id like to add some thoughts to some specific points Advertising Agencies are still mostly filled with college-degreed White males, and although this is changing they still have ideologies motivated toward the Left. maybe you should just stay off the internet. Thanks again! Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies the most significant growth of ethnic diversity in the five-year history of this report! Maybe this is why advertisers are pushing these social agendas?? Now everywhere I turn in commercials, I hear the copy saying everyone, all together, we, inclusive This breaks the irrefutable law in branding that you can not be all things to all peopleever. While anyone is free to buy these products, and they arent restricted, just going by reality and consumer numbers, why are brands suddenly trying to appeal to what might be less than 5% of there target market? if there are only women in a television commercial, and it calls for jocularity, the white woman is the clueless one while the other (of color) is the wise one. they are all weird). How can a company make any money by only advertising to %15 of the population. Answer: An example would be a school district forcing kids to stop going to their closest local public school and being bussed half an hour or more to a lesser quality school in a bad neighborhood, all for the sake of trying to make the student population in their schools more diverse. Start by consulting diverse communities through surveys, advisory or focus groups to understand their concerns or perspectives on a given topic. Portrayal by the media of any race to be perceived as obsolete in the publics eye will only ad fuel to the fire. This was a sheep in lions clothing for the blacks, the greatest giveaway and dumbing down in history. Because racism is OK when its a minority group thats doing it. All White men are portrayed as stupid, and now all smart funny characters are all POC. But this points out the effort towards Social Engineering that is being made on us from all sides. Its gotten to the point where you never see a smart white male in a television commercial. He may be referring to an ordinance passed by politicians in San Francisco that allows shoplifters to steal up to a thousand dollars worth of merchandise (I think thats the amount) without being arrested. But I think its gonna work as badly as forced school bussing did in the 60s and 70s.
